Video
Daphné Vattier: Dispelling the Myths of B2B Pricing
Solutions to common misconceptions on what drives premium pricing and discounting in B2B.
There are some common misconceptions among companies on what drives premium pricing and discounting. Daphné Vattier, a partner in the Customer Strategy and Marketing practice, offers solutions to a number of B2B pricing myths.
Read the Bain Brief: Clearing the roadblocks to better B2B pricing
First published in novembro 2015