Video
Aaron Cheris: The economics of loyalty
Understanding the economics of customer loyalty can help guide a company's loyalty, says Partner Aaron Cheris in this short video.
Before companies set out to build customer loyalty using the Net Promoter SystemSM, they must ask "What is it worth?" Understanding the economics of customer loyalty can help guide a company's efforts, says Aaron Cheris, a partner in the Customer Strategy & Marketing practice, in this short video.
Read the Bain Brief: The economics of loyalty
Net Promoter SystemSM and Net Promoter ScoreSM are trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.
First published in dezembro 2014