인터랙티브 Explore the B2B Elements of Value What do your B2B customers value? Bain has identified 40 Elements of Value across five categories. 2018년4월11일 인터랙티브 Explore the B2B Elements of Value en INSPIRED BY Harvard Business Review The B2B Elements of Value Bain has identified 40 Elements of Value that reveal what matters most to customers and can help a company stand out from its competition. Read More Elements of Value® Insights What do customers want? Bain's Elements of Value® represent the deeper aspirations behind the purchasing decisions of B2B and B2C customers. Our insights explore the ways companies can go beyond price to offer more value. First published in 4월 2018 태그 Elements of Value® Go-to-Market Strategy 가치의 요소 고객 전략 및 마케팅