Webinar
Bain’s Shyam Unnikrishnan and Myntra’s Nandita Sinha share our latest insights on India’s e-lifestyle market, shopper journeys, key fashion trends and a playbook for lifestyle brands to scale their online presence.
With over 175 million Indians shopping for lifestyle online, India’s e-lifestyle market is posited to scale from $16-17B currently to $40–45B in 2028. One in five dollars spent on lifestyle will be spent online by 2028. In this webinar, Shyam Unnikrishnan, partner in our Retail & Consumer practices and Nandita Sinha, CEO at Myntra (India’s premier lifestyle e-retailer) explore this growth opportunity, decoding market trends and the purchase behavior of India’s growing e-lifestyle shopper base. They also discuss the playbook that lifestyle brands, including global brands, can adopt to scale presence in India and win online.
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