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Customers Prefer Digital Banks’ Basic Accounts

To strengthen loyalty, traditional banks can modernize their legacy technology and center the account experience around users’ priorities.

글 Alessandro Magarini Montenero, Anna Krementz, Maureen Burns, and Eduardo Roma

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Customers Prefer Digital Banks’ Basic Accounts
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NPS Prism®

Our cloud-based customer experience benchmarking service that provides actionable insights and analysis that guide your creation of game-changing customer experiences.
First published in 4월 2025
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Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons are registered trademarks and Net Promoter Score℠ and Net Promoter System℠ are service marks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld.

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