Achieving Full-Potential Modern Marketing

Now more than ever, CMOs are under pressure to innovate. The best modern marketers are championing a full transformation—changing what they do; how they work; and the talent, data, and technology required to achieve it. Partners from our Consumer Products and Customer Strategy & Marketing practices—Clare Gordon, Philip Dowling, and Justin Halim—discuss how to achieve full-potential modern marketing. They also share the ways consumer products companies are building large-scale experimentation, bolstering brand purpose, resetting their organizations, and leveraging the power of the latest tools, such as Bain’s alliance with OpenAI.

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Can Marketing Experimentation Become Your Superpower?

A unified, companywide approach to experimentation can generate sustained business growth.

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