Video
Danny Hong: How Television Can Compete with Digital Media
Four steps that television networks can take to compete more effectively for advertising.
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As digital video gains ground in advertising, leading television networks are taking steps to strengthen their competitive position. In this short video, Danny Hong, a partner with Bain & Company's Media practice, outlines four steps that can help networks harness $10 billion to $20 billion in operating profits.
Read the Bain Brief: Will the ad revolution be televised?
First published in settembre 2015