Video
Andreas Dullweber: Do Your B2B Customers Promote Your Business?
How leading B2B companies build customer loyalty.
Business-to-business (B2B) executives in industries ranging from industrial goods to financial services to healthcare find loyalty to be a powerful lever for them. In this short video, Andreas Dullweber, who leads Bain's Customer Strategy & Marketing practice in Europe, the Middle East and Africa, explains what leading B2B companies can do to build loyalty.
Related Bain Briefs:
First published in dicembre 2014