Insurgent brands continue to capture outsized share of growth in consumer products. Every year, we track the latest insurgent brands that are outperforming their markets, presenting both a challenge and an opportunity to their larger consumer product counterparts. Our insights include data on these fast-growing brands, research on their growth models, lessons on acquiring and scaling them, and interviews with insurgent brand leaders.
Insurgent Brands 2025
Our ninth annual review recognizes 120 high-growth US consumer products brands that have captured a staggering 39% of growth within their categories, including 43 newcomers to the list.
