Video
Mark Chong: Bought Not Sold—Marketing and Selling to Digitally Empowered Business Customers
Three key ways that companies can succeed as traditional sales and marketing models change.
Leading marketers are able to use digital analytics to really understand what customers want. Mark Chong, a partner in Bain's Customer Strategy & Marketing practice, discusses three key ways that companies can succeed as traditional sales and marketing models change.
Read the Bain Brief: Bought not sold: Marketing and selling to digitally empowered business customers
First published in décembre 2015