Break the Short-Term Earnings Trap: How to Invest in Customer Value

Too often, earnings and budgetary pressures trap company leaders into trading long-term customer value for short-term results. Rob Markey, a partner in Bain’s Customer Strategy & Marketing practice, and Theta Equity cofounders and marketing professors Peter Fader and Daniel McCarthy discuss how companies can avoid this trap.

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Are You Undervaluing Your Customers?

It's time to start measuring and managing their worth.

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