Vittorio Bonori

Vittorio Bonori is a member of our EMEA Advanced Analytics practice.

His work centers on deepening our AI, digital and analytical capabilities across industries, with a focus on marketing, media and retail. His broad expertise plays at the intersection of AI, marketing, data and digital technology. Beyond consumer products and retail, he’s been actively deploying AI transformation programs across several industries including manufacturing, aerospace & defense, energy, and private equity.

Prior to joining us, Vittorio spent more than two decades with Publicis Groupe and IPG, communication holding group. He most recently served as the Italy CEO of Publicis, where he designed an innovative operating model integrating media and creativity with data and technology.

Previously, as global brand president for one of the largest international media agencies, Zenith, he supported global clients in their digital transformation through innovative use of advanced analytics, AI, machine learning, and martech solutions.

Vittorio started his career as a data analyst. He dedicated the first part of his career to measuring marketing and advertising ROI and published a bestselling book on the topic, which was adopted by many of the foremost Italian universities. 

Vittorio has lived and worked in London and Milan, where he currently lives with his wife and two children. Outside of work, he enjoys travelling, reading, running, sailing, and playing golf.