We have limited Quebec French content available. View Quebec French content.

Snap Chart

Customers Prefer Digital Banks’ Basic Accounts

To strengthen loyalty, traditional banks can modernize their legacy technology and center the account experience around users’ priorities.

By Alessandro Magarini Montenero, Anna Krementz, Maureen Burns, and Eduardo Roma

Snap Chart

Customers Prefer Digital Banks’ Basic Accounts
en

NPS Prism®

Our cloud-based customer experience benchmarking service that provides actionable insights and analysis that guide your creation of game-changing customer experiences.
Published in avril 2025
Tags

How We've Helped Clients

A Digital-First Bank Finds a Customer-Driven Path to Profitability

Read case study

An Omnichannel Redesign Helps Transform a Bank’s Customer Experience

Read case study

Bank gets back to basics to protect customer base

Read case study

Ready to talk?

We work with ambitious leaders who want to define the future, not hide from it. Together, we achieve extraordinary outcomes.

Net Promoter®, NPS®, NPS Prism®, Net Promoter System®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld. Net Promoter Score℠ is a service mark of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld.

Contact Bain

How can we help you?

See all offices