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Consumer Products Insights

December 2019

What Do Your Customers Value?

Bain’s Elements of Value offers a data-driven way to understand the types and amount of value that consumers experience in brands.

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The Pricing Is Right: Lessons from Top-Performing Consumer Companies

Leaders master the basics with particular vigor, but they have also begun pushing the boundaries.

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How Insights from Big Data Can Help Innovate for China's Consumers

We draw on proprietary Alibaba data to paint the clearest picture ever of the country's online shoppers.

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Supply Chain Control Towers: Getting to the Promised Land

End-to-end visibility will take time to develop, but companies can start improving performance today.

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