Video
Executive Conversations: Telstra's David Thodey
How Telstra put customer service at the forefront of its operations.
Video
How Telstra put customer service at the forefront of its operations.
Former Telstra CEO David Thodey talks with Bain's Rob Markey about how a focus on advocacy pushed the telecommunications company to operate differently.
Read the Bain Brief: Transforming a company by learning to love customers