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Commercial Excellence Agenda

How to Ignite Two Times More Growth Out of Sales Plays

Achieving predictable growth through sales plays requires following six best practices—the hardest of which is integrating the system into the revenue technology stack.

By Jordan Lee, Jurre Nitert van Schijndel, Srikumar Ramanathan, and Tyson Ford

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How to Ignite Two Times More Growth Out of Sales Plays
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Authors
  • Headshot of Jordan Lee
    Partner, San Francisco
  • Headshot of Jurre Nitert van Schijndel
    Associate Partner, Amsterdam
  • Headshot of Srikumar Ramanathan
    Partner, London
  • Headshot of Tyson Ford
    Partner, Chicago
First published in abril 2025
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