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Customers Prefer Digital Banks’ Basic Accounts

To strengthen loyalty, traditional banks can modernize their legacy technology and center the account experience around users’ priorities.

By Alessandro Magarini Montenero, Anna Krementz, Maureen Burns, and Eduardo Roma

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Customers Prefer Digital Banks’ Basic Accounts
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NPS Prism®

Our cloud-based customer experience benchmarking service that provides actionable insights and analysis that guide your creation of game-changing customer experiences.
First published in abril 2025
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