Webinar
Mastering Sustainable Selling: Creating B2B Value by Meeting Buyers' Needs
In this webinar recording, Bain partners share strategies for generating maximum value in the B2B space by meeting buyer needs for sustainability.
How to Master the Art of Selling Sustainability
Our survey of 500 B2B buyers and sellers shows a widening chasm on sustainability. A new industrial sales model is needed to close this buy-sell gap.
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First published in marzo 2025