Interactive
Sustained Productivity Creators Are Rare
Across industries, the number of companies that grow sales disproportionate to their sales and marketing expenses constitute an elite club.
Across all industries only about one in 20 companies manages to buck the cost pressures and talents gaps that often hamper commercial productivity. Those that do achieve sales disproportionately higher than their sales and marketing expenditures—not just once, but year after year.
These charts show how few companies rise into the impressive realm of 5-10% revenue growth over several years while carefully managing their sales and marketing outlays. We’ve highlighted a few notable high performers in each industry. For more on how to join them, discover our proven methodology for becoming a sustained commercial productivity leader.
