Retail Holiday Newsletter
Five Shopper-Led Strategies for the Holiday Season
Bain research shows that global consumers plan to spend less, shop more online, and wait until November to check off their gift list.
About our research partners
Monthly active user data provided by Sensor Tower, a market intelligence firm.
Learn more
For the full set of consumer insights, please reach out to us at Retail.HolidayNewsletter@Bain.com.
2024 Holiday Shopping Outlook
Bain forecasts a subaverage 3% growth in US retail sales this holiday season. By following five tips, retailers can still deliver joy.
Authors
Aaron Cheris
Partner, Montreal
Leah Johns
Practice Director, Global Consumer Lab, Lisbon
Stephanie Koszyk
Practice Director, Dallas
Darrell Rigby
Partner, Boston
Suzanne Tager
Chief of Staff to the Worldwide Managing Partner, New York
First published in Οκτώβριος 2024