Coming Soon: Bain Book

The Archetype Effect

The Archetype Effect

Unlocking the Six Types of Motivation at Work

By James Root

The Archetype Effect

Meet the Author

Meet the Author

Fred Reichheld

Fred Reichheld is a Bain Fellow and founder of the firm's Loyalty practice. He is the creator of the Net Promoter® system of management, and his work has quantified the link between loyalty and profits. Fred is the best-selling author of The Ultimate Question 2.0, The Ultimate Question and The Loyalty Effect.

Mehr zu Fred Reichheld

Quiz: What Type of Worker Are You?

It’s time to stop talking about the mythical “average worker” and start understanding what individuals really want from a job. Our six archetypes help make sense of people’s many and varied attitudes toward their work.

Find your archetype

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