Infografik
The B2B Elements of Value
What matters to business customers? Subjective concerns often play a surprisingly large role.
Werte, die im B2B-Geschäft zählen
Welche Faktoren sind B2B-Kunden besonders wichtig und worauf legen sie am meisten Wert?
Elements of Value® Insights
What do customers want? Bain's Elements of Value® represent the deeper aspirations behind the purchasing decisions of B2B and B2C customers. Our insights explore the ways companies can go beyond price to offer more value.
First published in März 2018